A B O U T |
Fellout Afrikana Community is a destination dedicated to sustainability. Through ancestral teachings, ecological stewardship, conscious living, grounding energy and meaningful storytelling, Forage invites us to take stock of our beings and nestle into the earth we come from, with a common intention of making the world and our future, better.
Our community is comprised of passionate, information-hungry individuals who are micro-activists, creating change from the ground up. By making better choices in the everyday, we deepen our personal relationships to the earth and to each other. We believe that in order to create change globally, we first have to create change within ourselves. The relationship that you have with yourself sets the tone for your relationship with everything else.
Through online guides, a curated marketplace, immersive workshops, sustainability consulting, small business coaching, and authentic brand partnerships, Forage and Sustain helps us understand how we can begin to make sustainability widely accessible.
We hope to create a new generation of conscious individuals who rise above the status quo, who look beyond the surface, and who are determined to do their part in being active agents of social change. It all starts with just one decision over another.
O U R V A L U E S |
Fellout Afrikana Community goes beyond the surface, placing a high value on sustainable efforts that are actually making positive change. We care about ethics, the human cost in product manufacturing, regenerative agriculture, spiritual ecology, circularity, the local economy, environmental footprints, and understanding what the best way to move forward is, not just the easiest or most desirable. When we partner and work with brands, we highly curate our selection, choosing those that have a bigger sense of the global community, aside from just making a profit.
We believe in complete transparency when it comes to how we show up in this space, or in how we determine which brands to partner with. In an industry that is murky at best when it comes to mixing profit with sustainability, transparency in a brand and business is a key defining factor of their standards, ethics and true impact. We place high value on visibility and transparency, and we’re committed to showing up from a space that is rooted in integrity and authenticity, characteristics that are intrinsic to the ethos of Fellout Afrikana.
We hope to create a space that is open, where takeaways and learnings can be gathered by all who care as deeply about systems change as we do, as well as getting the most change-resistant amongst us to find accessible ways to approach transformation. We know that the sustainability space can not only be inaccessible when it comes to product cost, but it is also dominated by a singular demographic. We want to change that, and create a space that is accessible to everyone, especially to the native and traditional stewards of our planet who hold deep cultural knowledge of the land, yet have largely been left out of the conversation.
We cannot have true sustainability without interconnectedness and diversity, and until we consider all voices, especially those that have been marginalized. Fostering a community of conscious individuals is synonymous with the advocacy for Black, Indigenous and POC folx, LGBTQIA, feminism, and proper, fair and just representation.
Fellout Afrikana is an open, safe and inviting space for everyone to participate in meaningful conversations. When we show up with kindness, we allow room for error, imperfection, and raw humanism. Extending kindness outwards helps us thrive as a collective, and helps us uplift others. We choose to show up from a place of compassion, which allows us to listen and learn, and thus, progress and evolve in more inclusive and meaningful ways.
In a circular system, we are powered by the gift economy – a beautiful, spiritual exchange interconnecting all living things and plant matter. Kindness, reverence, love, respect, care – the pennants that define a healthy relationship amongst humans are the same that we must practice within our natural ecosystems. By encouraging and ensuring a cyclical response to consumption, we can start to break ground in the preservation of our planet and species.
We believe that reciprocity doesn’t just relate to physical consumption, but also to action. When we take from marginalized cultures, traditional practices and Indigenous learnings, we must ensure we honour, respect, credit, uplift and amplify those that came before us and that have gifted us with their knowledge, in a way that is truly reciprocal.
With an emphasis on aesthetics, Fellout Afrikana demonstrates that sustainability doesn’t have to compromise on elegance and style. In fact, the materials that are found in nature are far more alluring and hold energetic vibrations that chemically-derived items lack. Our deep respect for traditional craftsmanship, the work of artisans, and a cultured, discerning eye, helps shape how we show up in our work.
Quiet beauty and artistry are things we look for in the brands we partner with, as well as in our own branding and aesthetic appeal. We believe that art and beauty are fundamental to how we perceive the world, and quite simply, bring us joy and a sense of calm. In a world with too much noise, overstimulation, and jarring imagery, finding products and aesthetics that serve as a function of refuge and that encourage beautiful, slow living is our jam.